Rane entered the DJ market when Richard Long (renowned sound designer) suggested they look into using their technical prowess and cutting-edge technology to create a DJ-specific mixer. This mixer (the MP24) was immediately loved by DJs for its quality and, because of this, became the industry standard.
Rane have continued to dominate the DJ world with their groundbreaking products such as the Twelve turntable. The Twelve is a fully motorized, pure USB controller turntable. This modern take on the classic turntable means that Serato DJs can have the feel of old school DJing without the need for a tonearm or preamps.